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I’ve been building SaaS products for a long time. One aspect I’m personally struggling with is finding lots of new paying customers each month. Customer retention always has been the key to me. When you think about it, a 15% customer churn rate means you’re replacing your entire customer base every six months. It felt like focusing on keeping the hard earn paying customers was the way to go while continuing to make sure the leads’ pipeline is getting filled with quality prospects.